How To Improve Your Websites User Experience

A good website user experience would mean that:

• The user visited your website
• Scrolled through the different pages
• Understood what the website is all about, and
• Finally, got what they wanted

Many factors influence website user experience which in turn can make or break your business. They are:

• Usability — Is your website easy to use?
• Accessible — Can people with disabilities access your website?
• Value — Does your content/product/service make their time spent on the website worthwhile?
• Findable — Is your website easily navigable?
• Usefulness — Does your website satisfies users’ requirements?
• Credible — Does your brand, identity, content, and/or service builds the trust and belief of the user?
• Desirable — Does your brand strike an emotional chord with the user?

While the internet transformed people’s ability to start global businesses from their back bedroom with next to no money at all, it also assured a wave of competition across every market that simply never existed before. Making things even more challenging, of course, is that all of your direct competitors — every single one of them — can be found by your potential customers just a click or two away from your website. There are several different website improvement ways you can unleash on your site to dramatically overhaul your user experience, but a handful of them are going to have an outsized impact compared to all the rest.

Clean Up Any Clutter

Strip away unnecessary design elements and your user experience will be much better for it, You want a website that almost feels empty from the amount of white space all of your core design elements feature. land on your site, understand exactly what kind of content you offer — and how to get more — and most importantly how to navigate your site, too.

Lighten the Code Load

Absolutely everything you can to lighten the code load of your website, Yes, this means you’ll have to do a little bit of poking around “under the hood” of your website — tinkering with the code or even using a lighter-weight Content Management System (CMS) that can eliminate code bloat. Too much unnecessary code means your website is going to load very slowly. And according to the folks at Google if your site doesn’t load within a second or two more than 30% of your visitors are going to leave your website. Many of them never returned.
Lighten that code load ASAP.

Simplify Your Navigation Scheme

People need to know how to effortlessly navigate your website, and that means you need a navigational structure and scheme that is foolishly simple, very obvious, and as standardized as possible. Resist the temptation to name common pages like HOME, BLOG, or CONTACT US with funny or quirky names.

Use attractive calls to action

Your customers are already accustomed to following visual cues to determine which content is important to them. Calls to action (CTAs) that are marked with an action word enable your website users to navigate your site and get exactly what they want in the location they expect to find it.

In creating buttons for your website you should think about color and the psychology of color. In a study done by Maxymiser, researchers were shocked to find that they achieved an increase of 11% in clicks to the checkout area of the Laura Ashley website, by testing color variations and action messaging. Different colors evoke different messages. Think about the message that you want to evoke for a user (trust, experience, intelligence), and choose your colors wisely.

A second thing to consider is the actual words you use for your buttons. The words should include a verb or an action word that excites the user to do something. Choosing the right words or psychological triggers is highly determined by the level of emotional identification that word prompts. No emotional connection means no action. So make your words bold, time-sensitive and action-oriented.

Provide Information Concisely and Efficiently

Visitors go to websites intending to get some sort of information. The previous statement might seem redundant, but some businesses don’t seem to understand this based on their web design.
By providing information in an elegant and structured way, you can ensure that a user gets what they came for.
Web designers today seem to be gravitating toward simpler designs. Many are implementing bullet point lists to convey information and experiencing great results.
While 55% of users look at lists without bullet points, 70% look at lists with bullet points. Clearly providing the information is also profitable, as businesses can ensure they convey the intended message successfully and draw attention to appropriate elements.,